find your way around
The ability of AI to help solopreneurs be more productive extends way beyond blog posts. It can help by summarizing information, “atomizing” content for marketing and brainstorming. Here are some useful prompts.
Your biggest obstacle to success probably isn’t your competition. Inertia and habit are far more likely to be what’s getting in the way of your sale.
Narrowing your customer focus as a small business can help you save time and money, attract more customers who are ready to buy and potentially charge a higher price.
Customer insight interviews are key in developing products and messaging that resonate with your customers. But there are some questions that deliver tons of value and some that will steer you down the wrong path.
Watch me show you exactly how you can avoid comparison pricing by using my Inside Out Pricing method.
1:1 conversations beat surveys and focus groups for uncovering customer insights every time.
High-ticket or low-ticket? If you want to add a packaged offer to your business and you don’t know where to start, this article is your guide.
Successful businesses, products and services have one thing in common. They are super clear on what they do, who it’s for and why it matters. Here’s how they do it.
The benefits of creating a packaged offer for your coaching, consulting or creative business include operational efficiency, more value for your customers and additional revenue opportunities.
Most experts use free content at the top of the funnel in the form of podcasts, blogs or YouTube videos. Just over half of the experts analyzed push their content to more than one platform.
If your marketing isn’t working, it’s normal to start wondering if there’s a problem with whatever marketing strategy you’re using. But it’s far more likely it’s that the problem lies with your offer or your pricing. Here are 7 things you can try.
The ability of AI to help solopreneurs be more productive extends way beyond blog posts. It can help by summarizing information, “atomizing” content for marketing and brainstorming. Here are some useful prompts.
When Your Dream Client Says “I Can’t Afford You” 6 Solutions for Consultants, Coaches and Content Creators There’s a delicate balance between charging what you’re worth and hitting that sweet
find your way around
I teach small business owners how to increase revenue. Not by marketing more or working harder, but by getting laser focused on how they help customers and clients solve problems.
I’ve taken everything I’ve learned in 25 years as a founder, entrepreneurship professor and business consultant and created a rinse and repeat roadmap to get your business unstuck and build a stable income that supports you.
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TOOLKIT
TOOLKIT PRICING MADE EASY
with easy profit calculator
Fill in the blanks and quickly figure out how to price your 1:1s, group coaching packages, workshops, VIP days, proposals, online courses and more.
THE GUIDE
The Pricing Made Easy Toolkit makes it super simple to price your hourly 1:1 sessions, online course, workshop, VIP Day, membership or other digital product. If you want to stop the struggle with how much you should charge and set your prices so you can grow a successful business, this is for you.
If you struggle with how much to charge, my “Find Your Ideal Pricepoint” toolkit is for you. The fill-in-the-blank pricing calculator and step-by-step walkthrough video will give you the confidence to charge what you’re worth so your business can bring in good, consistent money.
