Facts inform, but stories sell. Here are the five core stories every solopreneur needs to build trust, stay memorable, and turn content into client conversations.

Views do not pay the mortgage. Clients do. Here are the three traps that kill conversion and the POV framework — Frameworks, Opinions, Stories — that turns an audience into a pipeline.

Social media alone won’t build trust or get you hired. Learn how to use it as a discovery tool paired with long-form content to actually convert followers into clients.

Stop blending in. Your potential clients are drowning in bland, beige commentary — and your hot takes are the secret weapon that cuts through the noise and attracts the right clients.

Teaching alone doesn’t bring in clients. It proves you know your stuff, but it doesn’t help people connect with you. That’s why you need “Vibe Posts”.

Want more clients just like your favorites? And for it to be easier to say “no” to the clients you don’t want? Here’s how to make it happen.

Know, Like, Trust. You’ve heard it before. For coaches, consultants and experts this is the whole point of social media. To create connection and online relationships that invite new clients.

But what does know, like, trust actually look like in 2025? Because people who buy coaching and consulting have gotten a lot more sophisticated. So how can we communicate that we’re authentic and here to help?

The Marketing Funnel Is Outdated: Here’s What’s Working Now Did you know that the idea of the marketing funnel has been showing up in marketing textbooks since the 1960s? The

Putting all your energy into figuring out what marketing strategy works for your business is great. As long as you have a marketing problem. But what if the reason your business isn’t growing has nothing to do with marketing?

Most businesses start marketing too soon. Before they’ve built up the parts of their business that make marketing work. Without a clear, validated product, a profitable price point and a differentiated message, it’s exponentially harder to get people to buy. If that’s where you are, this is what you need to do.

If you’re staring a coaching or consulting business, your first clients probably aren’t coming from social media. Here’s a plan you can use instead.

Get More Coaching Without the “Ick” of Selling “Selling is ick…just ick…” “I hate selling.” “Selling is the thing I hate most about my business.” I have hundreds of conversations

Most experts use free content at the top of the funnel in the form of podcasts, blogs or YouTube videos. Just over half of the experts analyzed push their content to more than one platform.

If your marketing isn’t working, it’s normal to start wondering if there’s a problem with whatever marketing strategy you’re using. But it’s far more likely it’s that the problem lies with your offer or your pricing. Here are 7 things you can try.

If you’re trying to generate more revenue, and you have a validated offer, the next step is to develop an effective marketing plan.

As an entrepreneur, which social media channels should you focus on? Do you really need to be on all of them? No. Your best bet is to focus on one or two channels.

About 30% of your time each week should be spent on marketing your business. But marketing goes way beyond social media and promotion. It includes product, pricing, place and people too. You need a plan and a willingness to experiment to figure out what generates revenue for your business.

What is the customer lifecycle? The Customer Lifecycle helps you figure out not only how your business is going to get customers, but how you’re going to keep them. Customer

Why Make a Customer Journey Map? A customer journey map is simply a tool you can use to better understand your customers so you can craft a more successful marketing

How to create a customer persona when you don’t have any customers (yet) If you don’t have a lot (or any) customers, you might be thinking “How can I create

What’s the Difference Among Customer Personas, the Customer Journey Map and the Sales Funnel? The difference among customer personas, the customer journey map and the customer lifecycle are the questions