You’ve probably heard the wisdom that you need to land on a coaching or consulting niche. Usually, it comes in the form of defining an ideal client avatar or perfect future client. And this is great advice. But it doesn’t go far enough.

In my experience, it takes more than creating a demographic profile of your client (I don’t care how detailed it is) to get someone to stop scrolling and pay attention to what you’re saying.

If you’re working on defining your coaching or consulting niche or you’ve tried before and didn’t see much impact, check out this video. I’ll tell you my formula for finding a coaching or consulting Focus Area that creates a lighting bolt of connection between you and the people you want to work with the most.