If you’re thinking about starting a coaching or consulting business, there’s one word you’re going to hear over and over again: niche.

Some people swear by it. Others say you don’t need one at all. And if you’re stuck in the middle, wondering whether not having a niche is what’s holding you back (or if choosing the wrong one will lock you into something you’ll later regret), you’re not alone.

The internet is full of advice about niching, but a lot of it is oversimplified. Yes, defining your niche can help you attract the right clients faster. But the way most people go about it—by fixating on an overly detailed client avatar—is more likely to send you in circles than set you up for success.

So let’s get real about what actually matters. In this episode of The Gen Experts Show, I’m breaking down:

✔️ Why “serving everyone” feels safe but actually makes marketing harder
✔️ The most common objections to choosing a niche (and why they’re mostly myths)
✔️ The one shift that makes niching easier and more effective—so you don’t have to worry about picking the “wrong” one

If you’re on the fence about choosing a niche, you don’t want to miss this episode.