Right now, a potential client is typing your name into ChatGPT or Perplexity to decide whether you’re worth a call. That conversation is happening whether you’re ready for it or not. And for most solopreneurs, the AI either has never heard of them or describes them in a way so generic it could be anyone.
There are two things that make AI recommend you instead of skipping past you. One of them takes ten minutes. The other is a longer game, but it’s the one that compounds. In the video below I show you both, plus a quick way to see exactly where you stand today.
First, see what the AI says about you
Open Perplexity, Claude, or ChatGPT. Turn on incognito so it isn’t leaning on what it already knows about you. Then ask it what it knows about you. This is roughly what your prospects see when they check you out, and trust me, they’re checking you out.
Or take 5 minutes and get your free AI Visibility report here.
You’ll land in one of three places. You’re invisible and it’s never heard of you. It’s heard of you but the description is bland and forgettable. Or you have clear authority in your niche. Most solopreneurs land in the first two. If that’s you, here are the two fixes.
Fix #1: The ten-minute win most people skip
When AI models go out to the web, they actively scrape LinkedIn and Reddit, and they often pick up what’s there first. When I looked at my own Perplexity results, the frameworks it mentioned were coming straight from my LinkedIn newsletter and my About section. Not my website.
Behind the scenes, AI is also comparing your LinkedIn to your website, your YouTube description, and the bios from podcasts where you’ve been a guest. If those are all over the place, if there’s no common thread, it’s less likely to call you an expert or recommend you at all.
So go to your LinkedIn About section and make sure it actually says what you do and what you want to be known for. A lot of people still have an About section that reads like a resume. Mine would sound like this: “I have 25 years of experience as a serial founder and adult supervision at SaaS startups, and I help startups professionalize their systems.” That doesn’t cut through anything.
Here’s the shape that works. Open with a hook, the same way you would on social. Then say plainly who you help and what you do for them. Mine names three things I help solopreneurs do with AI: build an always-on marketing system, deliver better results for their clients, and hand off the admin work that eats their week. If you’re not sure how to structure it, search LinkedIn for one of those “how to write your About section” infographics. They’re everywhere.
Then, the next time you have ten minutes, compare your LinkedIn to your website, your Instagram bio, and the bio you hand to podcast hosts. Anywhere you describe yourself online, you want it to line up. Otherwise you’re confusing the bots.
Fix #2: Content that claims territory
This one is a longer play, but it’s essential if you want to show up in AI, which increasingly means showing up at all. It doesn’t matter whether you write a blog, run a podcast, or guest on other people’s shows. You need to leave a footprint somewhere.
The watch-out: you can’t just spew whatever’s on your mind. We’re hardwired as experts to teach and inform, so we default to the helpful “10 tips” post. The problem is that generic content invites AI to blend yours in with everyone else’s, and you don’t get credit. What gets you cited is content that’s distinctly yours, built from your experience and your opinions.
So ask a different question about your content. Not “can I cover the thing people are searching for,” but “is my answer so clearly mine that AI pulls it out instead of averaging it into the pack?”
The POV framework
There are three things that make your content stand out, and I call them the POV framework.
Name your system. You have intellectual property, even if you’ve never written it down. A structure, a method, a belief system. Name it and publish about it, the whole thing and each of its parts. Naming it is what connects all your content together so everything relates to everything else.
Take strategic positions. If you’ve been doing this for twenty years, you have opinions about where your field is wrong. Say them out loud. That’s a big part of why people hire you.
Tell your stories. Your experiences are uniquely yours. AI doesn’t have them, which is exactly why they make you impossible to blend into the crowd.
Run a quarterly audit
Because this moves fast, schedule a check-in every quarter. Go incognito in Claude, ChatGPT, Perplexity, and Gemini. The free versions are fine. Ask three questions: “Who is [your name] and what do they specialize in?” “Who are the top [your specialty] consultants for [your audience]?” And a specific question a real prospect would ask. Get in their head. Someone looking for me doesn’t search “how do I differentiate my messaging.” They search “how do I use AI to help with marketing.”
What comes back is your baseline, a snapshot of what you look like when someone asks AI about your space. Then use Claude to brainstorm how to position yourself so you win more of those searches.
Do both, in order
Run Fix #1 first. Clean up your LinkedIn and make every bio say the same thing. That tells AI who you are. But if you want to get found by people who don’t already know your name, you need Fix #2. The bios make you legible. The content makes you recommendable. Together, that’s how you stop being invisible to the way people actually find experts now,
Find out what the internet is saying about you. Get your FREE AI Visibility Report.
