I’m Laura

Hey there Experts – 

There’s a growing gap between the business owners who are using AI like fancy Google search and those who are using it to create systems that generate revenue, delight clients and save time. 

It’s like asking a celebrity chef to boil water.*

I work with solopreneurs and small business owners who are ready to cross the gap and make AI work for them.

Let’s be real: You’ve probably known for a while that something needs to shift.

  • Marketing feels like a guilt spiral.
  • Your website desperately needs an update.
  • You’ve been thinking “WTF do I do about AI” but you don’t have time to sort through the noise and the deluge of 837 new tools.

And when you’re booked, there’s no time to sort it.
And when you’re not? You’re panic-posting hoping something takes.

Let’s focus, prioritize and integrate AI in a way that makes sense.

I bring 25 years of experience across multiple industries and business models, and I’ve helped hundreds of business owners recalibrate their focus, refine their offers, and install systems that support more revenue and more freedom.

Laura Zavelson - business strategy consultant for coaches and consultants

hey there!

WHAT'S YOUR DEFINITION OF SUCCESS?

I don’t know about you, but I’m pretty tired of all those gladiator ninja bros out there trying to tell me success is some number of dollars a month.

How about instead we all start deciding what that looks like for ourselves?

Maybe you DO want to build a $1M company. Great! Or maybe you want to cover your daughter’s tuition. Or have the flexibility to work from anywhere while you travel. Or have a 4 day work week.

I believe AI can help you get there – faster.

Will it happen overnight? Probably not. If you’ve been doing this for awhile you know that implementation and execution are the hardest part.

But the good news is that there are easy ways to start handing things off to AI without losing control. You just need to channel your inner explorer and a guide who will walk you through rather than throwing lists of 127 tools at you. 

NOBODY GETS IT RIGHT THE FIRST TIME.

keep learning and be willing to experiment…

When I launched my first company I just started. I didn’t have any mentors or other women/mom entrepreneurs to talk to. There weren’t any online classes and there was no social media (Yes, I’ve  been doing this for awhile).

Here are just a few of the mistakes I made:

  • investing way too much time perfecting a product before I knew if anyone wanted to buy it
  • Over hiring
  • Under charging

I really could have used some kind of a roadmap that said – “Hey, look out for these potholes and maybe build a bridge or go around.”

By the time I created my first entrepreneurship class, it was clear to me that I wasn’t there to teach people to be entrepreneurs. I was there to be a guide on the journey. My role is not just give you information but help you put it in context. To help you sort out the important stuff from the not so important stuff. To help you find a clear path that will get you to your own personal definition of success with the least amount of drama. 

trust the process.

Laura Zavelson business strategy coach for women

TL:DR

founder

software design company

award-winning brand strategy firm

digital learning company

educator

entrepreneurship & marketing

UNC-CHAPEL HILL

elon university

recognized for teaching excellence

mentor

venture for america

galvanize

launch business accelerator

hundreds of founders, students
& solopreneurs