I’m Laura

i can help because I’ve been there.

As a serial entrepreneur, mentor, and educator, I’m all about helping women business owners like you navigate starting and growing their companies. The goal? Businesses that not only deliver financial rewards, but also the meaning, flexibility and freedom that you just can’t get from a 9 to 5.

 

hey there!

THE MILLION DOLLAR VISION

Ever wonder what it takes to get your business to $1M a year or more? It takes persistence and the willingness to take action even when you’re scared. It takes real knowledge of what problem you’re solving and who you solve it for. It takes a clear, compelling offer. It takes implementing systems and structures so you don’t get overwhelmed wearing all the hats.

How do I know? Because I’ve grown three of them to that goal and beyond.  What I can tell you for sure is that it’s not easy, but you can do it! And it’s much much easier if you have help and support along the way. 

 

NOBODY GETS IT RIGHT THE FIRST TIME.

keep learning and be willing to experiment…

When I launched my first company I just started. I didn’t have any mentors or other women/mom entrepreneurs to talk to. There weren’t any online classes and there was no social media (Yes, I’ve  been doing this for awhile).

Here are just a few of the mistakes I made:

  • investing way too much time perfecting a product before I knew if anyone wanted to buy it
  • Over hiring
  • Under charging

I really could have used some kind of a roadmap that said – “Hey, look out for these potholes and maybe build a bridge or go around.”

By the time I created my first entrepreneurship class, it was clear to me that I wasn’t there to teach people to be entrepreneurs. I was there to be a guide on the journey. My role is not just give you information but help you put it in context. To help you sort out the important stuff from the not so important stuff. To help you find a path that will get you to your own personal definition of success with the least amount of drama. 

trust the process.

TL:DR

founder

software design company

award-winning brand strategy firm

digital learning company

educator

entrepreneurship & marketing

UNC-CHAPEL HILL

elon university

recognized for teaching excellence

mentor

venture for america

galvanize

launch business accelerator

hundreds of founders, students
& solopreneurs

Why it matters

When I walked in to teach my very first entrepreneurship class at Elon University I only had one woman in my class. When I asked the department chair (a man) why, I got a shrug and zero concern.

From that moment, I made it my mission to invite women across to take entrepreneurship classes.  Three semesters later my classes had a waiting list and 50% of my students were women.

Today, I believe more than ever that entrepreneurship is a powerful way for women to share their voices and catalyze change. But I also know that the path to impact is not always clear.  

I want to help you bring your ideas to life, find creative solutions when you don’t have access to all the resources you need and most importantly, encourage you to take action even when you’re not 100% sure everything is going to work. There are no guarantees when you are growing your own business, but there is a lot of good stuff. Sometimes it just takes some time to get there.

Grab my Pricing Toolkit Give me 60 minutes and give yourself a raise.

If you struggle with how much to charge, my “Find Your Ideal Pricepoint” toolkit is for you. The fill-in-the-blank pricing calculator and step-by-step walkthrough video will give you the confidence to charge what you’re worth so your business can bring in good, consistent money.