You Are Not the Hero of Your Landing Page
Your client is Buffy the Vampire Slayer. You are Giles. Your client is Harry Potter. You are Dumbledore.
One of the biggest mistakes I see coaches and consultants make with landing pages is making themselves the hero of the story. But if you’re trying to get someone to hire you, it’s much more effective if you make them the hero and position yourself as the guide.
I’ll tell you all about it, in this video about how to level up your landing page with a makeover of the hero section – that’s the part that goes at the very top.
By the way – if you just want the worksheets – here’s the link.
