Social Media Time-Savers for Coaches & Consultants
Is social media your own personal energy vampire?
Same.
And then, if you start avoiding it, the guilt and FOMO creep in. You start thinking:
“Maybe my business would be doing better if I only spent more time on social media.”
So you dive back in… and the cycle continues.
Here’s what I think:
- Data shows people buy based on know, like, and trust.
- Social media helps people know you and remember you exist.
- But Like (an emotion!) and Trust are what actually drive decisions.
A 2023 study found that almost 70% of Americans admit emotions influence their spending (hint: Like = emotion!).
And a 2024 study showed trust is highly correlated with purchase intent.
So how do we build Like and Trust?
I believe the BEST way is through long-form content:
- Your blog
- Your podcast
- Videos
- Or a newsletter just like this one!
But where do we find the time to do it all?
Great question — and I’ve got a great answer.
Introducing: the Write Once, Post All Week visibility system.
I’m breaking it all down in this episode of The GenXpert Show → Social Media Time Savers for Coaches and Consultants.
