Laura Zavelson | Business Strategist

for coaches, consultants & experts

Hey GenXers - Let's get clients, not just "likes".

You spent years building your expertise—now it’s time to build a business that works for you. I help GenX women launch and grow profitable, sustainable businesses perfectly tuned to maximize your own personal blend of money, flexibility and impact.

Whether you’re reinventing your career, your offer, or your audience, my approach blends smart strategy with real-life practicality—because success should enhance your life, not consume it.

Let’s create a business that gives you the life you actually want, AND the confidence of knowing that you never, ever have to be out there looking for a job again.

let's do this

“This makes SUPER sense. You say everything in such plain English. I get it. It seems so simple and it is really – if I just do the work. Thank you for your support your brain and your direction! Thank you, thank you Laura.

-Clara
Personal Gift Currator

“My AHA moment: You helped me flesh out different scenarios – looking at how many clients I can serve in the way I WANT to serve them and what I need to charge to meet my revenue goals.

-Kelly
Professional Organizer

Now, my business is like a lotus – blossoming from the dense mud into an extraordinary business of opportunity – with a cohesive structure, clearly defined language, and a focused direction. I launched a workshop based on my TEDx talk and received positive feedback with more bookings. This shift has made me feel like I’m running a thriving business rather than a passion project, boosting my confidence and bringing in income for the first time in months.

-Erica
Integrative Personal and Business Mentor-Coach-guide

build a revenue engine and the rest will follow...

don't get trapped by.... THE MARKETING MYTH

Too often, coaches and consultants start marketing too early—before they have proof that what they’re selling has the potential to be a long-term, money-making business. My roadmap starts by teaching you how to crack the code on what your ideal customer wants to buy and what they really value. This is how you create the foundation for a smart business that survives the odds.

“Now, my business has transformed. I’ve finally mapped out the key components of my program, structured my offerings to captivate my target audience, and know exactly what my next steps are. I am excited, focused and driven, and for the first time, I know I’ll be successful in launching something I’m genuinely proud of.

-Caroline
Physical Therapist and Fitness Coach

“I joined Business Breakthrough because I was rethinking my core business offerings, and I wanted to work through the financial implications of changing my focus. The personalized feedback and insightful framework helped me integrate the professional, financial and personal so I could align my offers and my target market. The result is a clear brand identity and a website that authentically reflects the work that I want to be doing.

– Amy
Business Transformation Consultant

“I’m in love with this spreadsheet. You’re the first person to really get me excited about numbers.

-Riikka
Author and Love and Spirit Coach

do any of these problems feel familiar to you?

1. You want to make a change to start, grow or pivot your business - but the options feel overwhelming.

2. You don't have enough clients or they're not the right clients

3. Sales and marketing tactics feel "icky" and "inauthentic"

If you work with me, here’s how we’re going to fix it – fast.

We get laser focused about where you want to go, and then intentionally design your business so you have a clear, well-lit path to success.

We fix the client problem by developing a program that makes it easy for your ideal clients to buy from you.

We capitalize on your expertise and experience so awkward discovery calls turn into conversations where you get hired.

how does that sound?

REVENUE EXPERT FOR SMALL BUSINESSES AND ENTREPRENEURS

I’m Laura

And I can teach you how to build a business based on your expertise that generates consistent revenue. Not by spending all your time on social media or working harder, but by getting laser focused on how you help your clients (or potential clients) solve problems.

I’ve taken everything I’ve learned in 25 years as a founder, entrepreneurship professor, and business consultant and created a framework to get your business to a place where you’re crystal clear about who you want to work with, what services you provide, and how you’re going to get to your revenue goals.

hi there!

“Thanks a million, Laura. You’ve done the heavy lifting for us by building the tools. Your videos are a great guide and easy to follow. I know exactly what products and services I need to offer to generat the revenue I want. Thank you for your valuable insights.

-Debbie
Educator _ Course Creator

“What sets Laura’s program apart is her ability to meet you where you are and guide you to where you need to be. She creates a safe and supportive space for exploration and growth. I’m so grateful for her guidance and expertise.

Faith
Career Transformation Coach

“Laura – your workshop definitely got my gears turning for how I want to grow my business next year!

Stephanie
HR Consultant

Stop Overcomplicating It: Here’s What You Actually Need to Start Making Money as a Coach or Consultant

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