5 Rookie Mistakes to Avoid When Starting Your Consulting or Coaching Business
Here are 5 beginner mistakes that can cost you tine AND money. I’ll give you the work arounds so you can keep your business moving forward.
The Blog
The Blog
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POPULAR POSTS
How to Get Started with Thought Leadership: A Guide for Coaches and Consultants
Thought leadership is more than just sharing knowledge; it’s about positioning yourself as a go-to authority within your niche or focus area. This guide explores the benefits of thought leadership for coaches and consultants, including building trust, attracting high-quality clients, and expanding opportunities.
A Better Way to Pick Your Coaching or Consulting Niche
Defining a demographic persona like an ideal client avatar or perfect future client isn’t enough. You’ve got to go one step further to see real impact from picking a niche for your coaching or consulting business.
3 Ways I’m Using AI in My Business Right Now (writing articles isn’t one of them)
The ability of AI to help solopreneurs be more productive extends way beyond blog posts. It can help by summarizing information, “atomizing” content for marketing and brainstorming. Here are some useful prompts.
Your Brand Is NOT Your Logo
May 3, 2025
Your brand is not your logo or your fonts or your colors. It is the space you occupy in someone’s brain about what you do. It’s the answer to “Who ya gonna call?”. In this post I’m sharing what I think is the BEST way to build your brand as a coach or consultant.
Squarespace vs. Kajabi vs. WordPress: Which Website Builder Is Best for Your Coaching or Consulting Business?
April 26, 2025
Confused about which website platform is best for your coaching or consulting business? Here’s a comparison of Squarespace, Kajabi, and WordPress so you can make a smart, low-stress, budget-friendly decision.
Image: create one that has the logos of squarespace, kajabi and wordpress
Stop Overcomplicating It: Here’s What You Actually Need to Start Making Money as a Coach or Consultant
April 19, 2025
Wondering what tools you actually need to start making money as a coach or consultant? In this post (and video), I break down the essential tech stack for getting your first paying client—without wasting time or money.
Fast Growth Strategies for Your Coaching Business
April 12, 2025
Most businesses start marketing too soon. Before they’ve built up the parts of their business that make marketing work. Without a clear, validated product, a profitable price point and a differentiated message, it’s exponentially harder to get people to buy. If that’s where you are, this is what you need to do.
The Best Business Ideas for Women Over 45
April 5, 2025
Women over 45 are crushing entrepreneurship. If you want to jump on the wave, here are the best businesses you can start to take advantage of your expertise and experience.
Top Coaching and Consulting Trends for 2025
March 29, 2025
Business coach Laura Zavelson shares her outlook for the top trends in coaching and consulting for 2025 as well as the best ways
for you to take advantage of them.
How to Niche Without FOMO
March 22, 2025
Discover easy ways to incorporate the biggest trends in coaching and consulting into your programs for 2025.
Finding Your Coaching Niche: What You Need to Know
March 22, 2025
Finding your coaching or consulting niche can feel challenging. Here’s a step-by-step process you can use to see where your passion, your talents and profitability overlap.
Whole Foods Was Out Of Arugula (True Story!)
March 6, 2025
Sometimes we depend on one thing to make the whole plan work. But what if that thing doesn’t happen? Then you have to change the plan. Here’s how.
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REVENUE EXPERT FOR SMALL BUSINESSES AND ENTREPRENEURS
I’m Laura
And I can teach you how to build a business based on your expertise that generates consistent revenue. Not by spending all your time on social media or working harder, but by getting laser focused on how you help your clients (or potential clients) solve problems.
I’ve taken everything I’ve learned in 25 years as a founder, entrepreneurship professor, and business consultant and created a framework to get your business to a place where you’re crystal clear about who you want to work with, what services you provide, and how you’re going to get to your revenue goals.
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TOOLKIT
TOOLKIT PRICING MADE EASY
with easy profit calculator
Fill in the blanks and quickly figure out how to price your 1:1s, group coaching packages, workshops, VIP days, proposals, online courses and more.
THE GUIDE
