The Offer That Changes Everything (And How to Build Yours This Week)

There are 44 different brownie recipes on the New York Times cooking website.

44

I’ve tried maybe eight of them. But I do have a favorite. (paywall NYT Cooking/free account available) And I make them all the time.

Now I could make a different brownie recipe every time I have people over. But then I’d have to make sure I have all the ingredients, and be super vigilant that I read the recipe carefully and then not be quite sure how they’re going to turn out.

But because I make the same recipe all the time, I don’t have to look at the recipe very carefully anymore. And I usually have all the ingredients on hand. And I can be sure people are going to love them.

Stop reinventing the brownies

If you’re making a brand new brownie recipe every time you work with a new client, you’re working harder than you need to.

Because your client probably just wants brownies. And you’re favorites – the ones you can practically make with your eyes closed – are going to be new to them. And they’re going to love them.

Let me leave my sweeping (yet yummy) metaphor behind and be clear.

If you are writing custom proposals, reinventing the delivery, tweaking the timeline, and rethinking your timeline for every single client…..

Well that seems kind of ridiculous when you say it out loud. Doesn’t it?

Make it easy to say yes

Here’s a little secret. You’re probably making it harder for your clients to say yes. Because a well-structured, repeatable offer is like a great brownie.

Everyone knows what they’re getting, so it’s easier to say yes.

This week on The GenXpert Show I walk you through exactly how to stop reinventing the brownie and create your own signature offer.

The best part? You only need to make four decisions to make it happen.

I’m going to tell you how long it should be and I’m also going to tell you how much to charge. You’re going to plug in:

• Who it’s for

• The problem it solves

• The promise on the backend

• The milestones

You’re not a chef. One signature recipe is all you need.