Stop Overcomplicating It: Here’s What You Actually Need to Start Making Money as a Coach or Consultant

Stop Overcomplicating It: Here’s What You Actually Need to Start Making Money as a Coach or Consultant

You don’t need a logo.
You don’t need a website.
You don’t even need a business name.

At least not yet.

If you’ve been thinking about starting a coaching or consulting business, but feel like you’re stuck in the “planning” stage because you don’t have all the things—this post and episode are for you.

There’s a LOT of noise out there about what it takes to start. A lot of people will try to convince you that you need a complicated tech stack or a beautifully branded site before you can get a single client.

I’m here to tell you: that’s backwards.

 A Quick Reality Check

I’ve seen this so many times: Someone decides they’re going to launch a business… and immediately goes on a buying spree. They hire a web designer, get sucked into a funnel-building course, and spend weeks tweaking a logo.

All without signing a single client.

What you need at the beginning is not a pretty storefront. It’s proof of concept. You need to know someone will actually pay you for your offer.

That’s what this episode is all about—getting you to that first paid session with the fewest expenses possible.

A Few Tools That Will Help (All Free or Almost Free)

Without giving too much away, in the episode I break down:

  • The one paid tool I recommend (and it’s not what you think)
  • My favorite free app for taking client call notes (seriously, this one’s gold)
  • The easiest way to get paid—even if you’re not “official” yet

🎥 Watch the whole episode here.

🎧 Listen on Spotify | Apple 


Want a Little Help Sorting All This Out?

And if you’re ready to go a little deeper and figure out how to package what you do into something people actually want to buy, email me at questions[at]laurazavelson[dot]com with the word BREAKTHROUGH—and I’ll send you all the info about my 12-week program that helps you do just that.

 Let’s get you started. For real this time.

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champagne toast to your coaching or consulting business

I'm Laura Creator, former professor + entrepreneur.

I help GenXers who are laid-off, pissed-off, pushed out or burned out stop looking for their next job and start building it instead.

FREE DOWNLOAD: The GenX Escape Plan: A 3-step roadmap to your new career as a coach, consultant or independent expert.

If you’re a coach or consultant or you think you might want to explore creating a business based on what you already know, you’re in the right place.

Everything here combines the proven and the practical to help you grow a business based on your experience and expertise.

The GenXpert Show (YouTube | Spotify | Apple), as well as my articles, and programs are designed so you can skip the black holes, rabbit holes, and a-holes, and fast-track your path to whatever kind of success you have in mind.

Happy reading, watching or listening!

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