I’m your host, Laura Zavelson, MBA. Professor and 3X founder with 25 years of experience helping more than 500 business owners get traction and growth.

The GenXpert Show

A Video Podcast for genx entrepreneurs where we talk about about

marketing strategy
thought leadership
AI

So you can get clients.

How to Get Found By AI Search (Everything We Know Right Now) | Ep. 33

Watch Me Test My Own Advice in Real Time | Ep. 32

I Scrapped My Entire Content Plan - Here's What Happened | Ep. 31

AI Prompts Made Easy | Ep. 30

Which AI Model Is BEST for your project? (Hint: It might not be ChatGPT)| Ep. 29

B2B EASY YES Proposals | Ep. 28

The AI Growth Hack That Went OFF THE RAILS | Ep. 27

Call In MORE Ideal Clients | Ep. 26

Unlock the Secret to Authentic Connections on Social Media | Ep. 25

Social Media TIME SAVERS for Coaches and Consultants | Ep. 24

How to Create an IRRESISTIBLE Offer for Your Online Business | Ep. 23

Build a Trusted Personal Brand With Thought Leadership (Even if You Hate Self Promotion) | Ep.22

How to Get More CLIENTS Using Know, Like, Trust | Ep. 21

5 SURPRISING Ways to Use AI to Grow Your Business | Ep. 20

Thinking About Creating an Online Course? Watch THIS first! | Ep. 19

Fix This MARKETING MISTAKE Before it Costs Your Clients | Ep. 18

The Marketing Funnel Is Outdated. Here’s What Actually Works! | Ep. 17

Content Marketing That Gets You NOTICED | Ep. 16

What To Do When You're OVERWHLEMED with TOO MANY Business Ideas | Ep. 15

How to Set Your Hourly Coaching or Consulting Rate (with Confidence) | Ep. 14

Build Your Brand - Stand Out as a Coach or Consultant | Ep. 13

The Essential Tools for STARTING Your Coaching Business | Ep. 12

Grow Your Coaching Business FAST | Ep. 11

The Best Website Builder for Your Online Coaching Business | Ep. 10

The Best Business IDEAS for Women 45+ | Ep. 9

Start a Consulting or Coaching Business. 5 Profitable Ideas for 2025 | Ep. 8

Finding Your Niche: What You NEED to Know | Ep. 7

How to Niche Down Your Business (Without Losing Opportunities) | Ep. 6

The TRUTH About Coaching Niches: Myths vs Reality | Ep. 5

Coaching vs. Consulting: Which One Is Right for You? (and why it matters!) | Ep. 4

How to Avoid Pitfalls in Coaching and Consulting (and make more money) | Ep. 3

Getting Coaching Clients: 3 PROVEN Strategies to Land Your First Clients | Ep. 2

How to Start an Online Coaching Business (This Works for Consulting Too!) | Ep. 1

Laura Zavelson | Be the "Go-To" in Your Niche