I’ve spent my entire career advocating for women entrepreneurs—because I believe entrepreneurship is one of the most powerful ways to move wealth into the hands of women.

When I started teaching entrepreneurship at Elon, there was only one woman in the room. When I asked why, I got a shrug. So I crossed campus, asked better questions, and figured out how to get them in the door. By the time I left, my classes were 50% women.

Fast forward a few years—and suddenly I was the one being shut out.

I moved to California in my late 40s, and despite decades of experience, I kept losing opportunities to younger men. I finally landed a startup role, helped scale it to acquisition, and then got laid off. In the next job, I was the only woman over 35 in the department—sidelined, isolated, and eventually pushed out.

The final straw? A job interview where the CFO—who clearly hadn’t read my resume—asked if I was even qualified for a job I’d already done.

I left that meeting, drove down the Embarcadero, and decided:
That’s it. No more job interviews.
No more trying to prove myself to people who’ve already made up their minds.

Then the pandemic hit—and I noticed something new.
There was a wave of Gen X women who weren’t chasing startup glory.
They were building real, sustainable, Main Street businesses—on their own terms.

But most of them didn’t have access to the learning resources we typically reserve for “high-growth” entrepreneurs. They were figuring it out alone.

That’s when everything clicked.

I took everything I’d learned from building companies, teaching at universities, and mentoring founders—and turned it into a business based on my own lived experience. A clear point of view. A productized approach. A system that reflects how I actually help people create change.

And that’s what I help my clients do, too.

I help Gen X experts articulate and productize their unique perspective—so they can build a business that feels aligned, works on their terms, and doesn’t require working to the point of burnout to sustain it.