I’m Laura

Hey my fellow Gen-XER…

Are you in constant “should I stay or should I go” mode at your corporate job?

Were you pushed out or laid off, and thinking maybe it’s time to stop looking for a job and start creating one instead?

Or did you already make the entrepreneurial leap and you’re now trying to build a business that supports you financially, while still delivering the flexibility you crave?

If you’re thinking it might be really helpful right now to have a practical guide to walk you through the next part of your journey, I’d love to help.

hey there!

WHAT'S YOUR DEFINITION OF SUCCESS?

I don’t know about you, but I’m pretty tired of all those gladiator ninja bros out there trying to tell me success is some number of dollars a month.

How about instead we all start deciding what that looks like for ourselves?

Maybe you DO want to build a $1M company. Great! Or maybe you want to cover your daughter’s tuition. Or have the flexibility to work from anywhere while you travel. Or have a 4 day work week.

I believe there’s a coaching or consulting business you can design that will fulfill those goals. Whatever they look like for you.

Can you build it overnight? Probably not. You’re going to have to be persistent. And be willing to take action even when you’re scared.

But the good news is that there are clear blueprints for building coaching and consulting businesses. Because there are people who have done it before. I’m one of them and I’d love to help you be one too.

NOBODY GETS IT RIGHT THE FIRST TIME.

keep learning and be willing to experiment…

When I launched my first company I just started. I didn’t have any mentors or other women/mom entrepreneurs to talk to. There weren’t any online classes and there was no social media (Yes, I’ve been doing this for awhile).

Here are just a few of the mistakes I made:

investing way too much time perfecting a product before I knew if anyone wanted to buy it
Over hiring
Under charging

I really could have used some kind of a roadmap that said – “Hey, look out for these potholes and maybe build a bridge or go around.”

By the time I created my first entrepreneurship class, it was clear to me that I wasn’t there to teach people to be entrepreneurs. I was there to be a guide on the journey. My role is not just give you information but help you put it in context. To help you sort out the important stuff from the not so important stuff. To help you find a path that will get you to your own personal definition of success with the least amount of drama.

trust the process.

TL:DR

founder

software design company

award-winning brand strategy firm

digital learning company

educator

entrepreneurship & marketing

UNC-CHAPEL HILL

elon university

recognized for teaching excellence

mentor

venture for america

galvanize

launch business accelerator

hundreds of founders, students
& solopreneurs

FUELED BY

CURRENTLY FUELED BY GETTING OUT THERE

on the water

Paddle boarding energizes me two ways – getting out on the water and learning something new.

FUELED BY

CURRENTLY FUELED BY CAPTURING LIGHT

Golden hours.

I prefer being behind the camera to being in front of it. This shot was pure serendipity – I was photographing the ocean and the dog ran into my frame.

FUELED BY

CURRENTLY FUELED BY WRITING

book. blog. newsletter.

My writing goals for 2024 include launching my newest book “Maybe Marketing Isn’t Your Problem”. I can’t wait to share it with you.

FUELED BY

Why it matters

When I walked in to teach my very first entrepreneurship class at Elon University I only had one woman in my class. When I asked the department chair (a man) why, I got a shrug and zero concern.

From that moment, I made it my mission to invite women across campus to take entrepreneurship classes. Three semesters later my classes had a waiting list and 50% of my students were women.

Today, I believe more than ever that entrepreneurship is a powerful way for women to share their voices and catalyze change. But I also know that the path to impact is not always clear.

I want to help you bring your ideas to life, find creative solutions when you don’t have access to all the resources you need and most importantly, encourage you to take action even when you’re not 100% sure everything is going to work. There are no guarantees when you are growing your own business, but there is a lot of good stuff. Sometimes it just takes some time to get there.

Laura Zavelson | Business Strategist

I’m Laura

WHAT'S YOUR DEFINITION OF SUCCESS?

NOBODY GETS IT RIGHT THE FIRST TIME.

TL:DR

STOP GUESSING ABOUT HOW MUCH YOU SHOULD BE CHARGING

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