I’m Laura

Hey my fellow Gen-XER…

Are you in constant “should I stay or should I go” mode at your corporate job?

Were you pushed out or laid off, and thinking maybe it’s time to stop looking for a job and start creating one instead?

Or did you already make the entrepreneurial leap and you’re now trying to build a business that supports you financially, while still delivering the flexibility you crave?

If you’re thinking it might be really helpful right now to have a practical guide to walk you through the next part of your journey, I’d love to help.

Laura Zavelson - business strategy consultant for coaches and consultants

hey there!

WHAT'S YOUR DEFINITION OF SUCCESS?

I don’t know about you, but I’m pretty tired of all those gladiator ninja bros out there trying to tell me success is some number of dollars a month.

How about instead we all start deciding what that looks like for ourselves?

Maybe you DO want to build a $1M company. Great! Or maybe you want to cover your daughter’s tuition. Or have the flexibility to work from anywhere while you travel. Or have a 4 day work week.

I believe there’s a coaching or consulting business you can design that will fulfill those goals. Whatever they look like for you.

Can you build it overnight? Probably not. You’re going to have to be persistent. And be willing to take action even when you’re scared.

But the good news is that there are clear blueprints for building coaching and consulting businesses. Because there are people who have done it before. I’m one of them and I’d love to help you be one too.

NOBODY GETS IT RIGHT THE FIRST TIME.

keep learning and be willing to experiment…

When I launched my first company I just started. I didn’t have any mentors or other women/mom entrepreneurs to talk to. There weren’t any online classes and there was no social media (Yes, I’ve  been doing this for awhile).

Here are just a few of the mistakes I made:

  • investing way too much time perfecting a product before I knew if anyone wanted to buy it
  • Over hiring
  • Under charging

I really could have used some kind of a roadmap that said – “Hey, look out for these potholes and maybe build a bridge or go around.”

By the time I created my first entrepreneurship class, it was clear to me that I wasn’t there to teach people to be entrepreneurs. I was there to be a guide on the journey. My role is not just give you information but help you put it in context. To help you sort out the important stuff from the not so important stuff. To help you find a path that will get you to your own personal definition of success with the least amount of drama. 

trust the process.

Laura Zavelson business strategy coach for women

TL:DR

founder

software design company

award-winning brand strategy firm

digital learning company

educator

entrepreneurship & marketing

UNC-CHAPEL HILL

elon university

recognized for teaching excellence

mentor

venture for america

galvanize

launch business accelerator

hundreds of founders, students
& solopreneurs

Why it matters

I’ve spent my whole career working to help women gain entrepreneurship skills because I believe it’s the key to financial freedom. When I taught my first class at Elon, there was only one woman in the room. When I asked my department chair (a man) why, I got a shrug. So I went across campus asking questions, and figured out how to get them in the door. By the time I left, my classes were at least 50% women.

Fast forward to my own career—I moved to California in my late 40s, and suddenly I was the one being shut out. I kept making it to the final round of job interviews, but time after time, they hired the younger guy. Then, when I finally landed a role and helped scale a startup to acquisition, I got laid off. And in my next job? I was the only woman over 35 in my department, completely sidelined, isolated, and pushed out.

My final straw? A job interview where the CFO—who clearly hadn’t read my resume—asked if I was even qualified for a job I’d already done. I left that interview, drove down the Embarcadero in San Francisco, and thought: That’s it. That’s the last job interview I’m ever going on. I was done trying to prove myself to people who had already made up their minds about me.

And then the pandemic hit, and I saw so many women—just like me—being laid off, pushed out, or burning out of corporate. But they didn’t have the skills to start their own businesses. That’s when I knew exactly what I wanted to do: help Gen X women take control of their careers and build businesses on their own terms. 

Let’s be real. The career ladder is broken for GenX women. But that’s ok. We can build jet packs.