Why Value Posts Aren't Getting You Clients (and what to do instead)
If you’ve been posting tips, how-tos, and “value content” on LinkedIn or Instagram, you’re probably doing what every expert has been told to do: share your knowledge, showcase your expertise, and trust that clients will show up.
And honestly? That’s the easy part. We know how to teach. We know our stuff.
The problem is—teaching content alone doesn’t bring in clients.
Yes, it proves you know what you’re talking about. But it doesn’t help people feel like they know you. And until people feel like they know and like you, that comment section is going to be quiet, the DMs won’t show up, and your download numbers will stay flat.
So what’s missing?
Enter: “Vibe Posts”
I’ve started calling them “vibe posts.” These are the pieces of content that give people a sense of who you really are—the person behind the expertise.
Think of them as the posts that make your reader say: “I get her. She gets me. I could see myself working with her.”
When I realized my own feed was wall-to-wall with teaching content—pricing strategies, niching tips, signature program frameworks—I noticed my engagement was flat. It wasn’t that the content was bad. It just wasn’t personal.
So I tested something different.
Instead of another “how-to,” I shared a story. Specifically, the story of my very last job interview.
Quick version: the interviewer, a CFO/COO, asked if I was “even qualified” for the role… despite the fact that I had literally just finished doing his exact job—plus raising $1.5M in venture capital, building a business past $1M in revenue, and selling a SaaS company. I didn’t say all that in the moment. I smiled, shook his hand, and on the drive home I decided: I’m never doing another interview again. That was the day I committed to building a business on my own terms.
That single story? It had 10x the engagement of anything I’d posted in the last six months.
Not because it taught anyone how to price their offers. But because it showed them who I am and why I do this work.
What Counts as a Vibe Post?
Here are a few examples you can try:
Your why. Why you do this work—and yes, even the moments that make you want to quit.
Everyday quirks. Do your best thinking in the shower? Have a cat that insists on walking across your keyboard? Share it.
Defining stories. The moment you decided you’d never go back to corporate. The client win that reminded you why this business matters.
Hot takes. Your unfiltered opinion on something in your industry. Especially when it challenges the status quo.
Current obsessions. What you’re reading, listening to, or even binge-watching. (Hint: it doesn’t have to be deep. “Trashy” books do just fine.)
The point isn’t to impress. It’s to connect.
How to Put Vibe Posts Into Your Strategy
I’m challenging myself—and now you—to one vibe post per week. That’s it. Not a total overhaul. Not another content calendar you’ll never stick to. Just one intentional connection post alongside your value content.
And don’t overthink it. Think “captured,” not “created.” Snap a photo in the car. Record a quick thought on your walk. Post the version where your dog walks through the shot. The messier and more real, the better.
Because here’s the truth: your expertise makes you credible, but your experiences and opinions get you hired.
