Does Self Promotion Feel Cringy? Try This Instead.
Before you hit publish on another piece of content, consider this:
65% of people say trust is the #1 factor in deciding whether to work with a brand.
(Source: Accenture)
If you’re a coach or consultant, guess what? You are the brand.
Last week, we talked about the Trust Recession. This week, let’s go deeper.
In 2025, visibility alone isn’t enough. Your audience is swimming in AI-generated content and endless “look at me” posts.
So, how do you build trust in a noisy, skeptical market?
My strategy:
Show people not just what you think, but how you think.
This is the heart of my Category Creator strategy. The big idea is that you leverage long form content:
Blog posts
Podcasts
Newsletters
Podcast guest opportunities
The goal? Don’t just talk about the big problem you solve and dive down into your actual ideas, frameworks, and approach.
This kind of content helps you build credibility without a TED Talk or a zillion followers.
I’ve got a short and sweet episode (just 6 minutes):
How to Build a Trusted Brand with Thought Leadership (even if you HATE self-promotion)
In this episode, you’ll learn:
- Why this is the most effective content strategy for coaches & consultants
- How it pre-sells your value and attracts right-fit clients
- A dead-simple way to turn your approach into a reusable framework
If you’ve been posting content and only hearing crickets… this is for you.
