You're Probably Digging in the Wrong Place
Does your ToDo list look like this?
- Use ChatGPT to write landing page
- Send another sales email? (or maybe not because I sent one last week – make decision)
- See about signing up for another Selling on LinkedIn course
If it does, you’re probably putting all your energy into digging into that marketing problem so your business (and revenue) will finally stabilize.
But what if……
marketing isn’t actually the problem you need to solve?
Every business needs a full revenue engine:
- a validated product that people want to buy
- a sustainable business strategy
- an authentic, differentiated message
- marketing
- sales
If you’re 100% sure that all the other gears in your revenue engine are working and that marketing is the only one that’s not doing it’s job – then keep digging in the spot where you are.
BUT – if you have even an inkling of a thought that it might be one of the other things…
You might be digging in the wrong place!
In this week’s episode of the GenXpert Show, I’ll walk you through how to audit your business so you can identify which parts of your revenue engine are and aren’t working.
And then we talk about how to fix what’s broken.
You can watch the full episode here:
Ep 18: Fix This Marketing Mistake Before It Costs You Clients
BTW – if you want to skip the video and just talk to me about what’s going on with your business – here’s where you can book a free, no strings, no pressure call.
