If you’re new to this coaching or consulting thing, the last thing you need is to be making yourself crazy over the tech. But let’s be honest—without an online presence, getting clients (and getting paid) can turn into a hassle. And if you’re not careful, it can also turn into a money pit before you’ve even made a single sale.

Here’s What Most People Get Wrong

They invest in a bunch of different tools on a bunch of different platforms before they even really have a good idea of how their business is going to operate. Cue a ginormous tech headache and a bunch of calls to your nephew.
You need a web presence, yes. But you don’t need a big tech stack. You don’t need a developer. And you certainly don’t need to build your business on a platform that’s going to drain your time and energy before you’re ready to scale.
So let’s see what we can do to save you time, money, and possibly a full-blown existential meltdown.

What You Actually Need

So let’s say you’ve got a few clients under your belt. (If you’re pre-clients read this.) You’re starting to believe that this business might actually work. Now it’s time to level up—strategically.

Here’s what you need right now:

• A simple website (that you can update yourself)
• A professional email address
• A way to book calls
• A way to get paid
• And sooner rather than later, a way to grow your audience via blog, email list or a freebie

It turns out, all of that can be handled inside a single platform… if you pick the right one.

The Breakdown: Kajabi vs. Squarespace vs. WordPress

I walk through all three in the video—including why I still use WordPress, even though I don’t recommend it for new business owners.

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