Top Coaching and Consulting Trends for 2025

We have a cat and a kitten. The cat is about 6 years old, and the kitten is about 9 months. And all that kitten wants is to get the big cat’s attention. 

She tries playing with her toys. Chasing her. Zooming all around. Even tried to steal her food.

But the big cat isn’t interested. She just keeps ignoring her.

Do you ever feel that way about marketing? You try a whole bunch of different things, but nothing seems to get your audience’s attention?

So one day the little cat tried to take the big cat’s spot on the bed. That’s what did it. That’s what got her attention. The big cat was suddenly interested.

It seems the key was latching onto something the big cat was already interested in and then trying to get in on that.

That’s why riding a wave or incorporating a trend in what you’re doing can be a powerful marketing tool. Because people are already interested and looking for it.

So with that, I want to share the top 4 trends I think are defining 2025 as they relate to coaching and consulting:

Trend 1: AI (Duh)

I don’t think AI is going to replace coaching and consulting just yet, but I do think people are super curious about it. And I think it has a huge potential to help us save time, automating various parts of our businesses like content creation and back office management. But I think the real power of AI is that we can reinvest that time savings into client-facing activities and create better outcomes for the people we help. But it’s not just about how AI can help us, can you think of a way you might be able to use AI to help your clients? For instance, I’m in the process of building a custom GPT that will help generate ideas for thought-leadership content that I want to share with my clients in Business Breakthrough.

Trend 2:  Desire for Community

I think the reciprocal of the AI trends is that people are craving more connection. So I think that can be a real opportunity. In what ways can you incorporate ways to connect for your clients? Masterminds? Live calls? Quarterly IRL meetups? Off-sites? Retreats? Adding a connection component to your already existing program might be what closes your next client.

Trend 3 – Stress and Chaos 

There’s a lot going on out there. I think it’s really important to acknowledge the impact of what’s going on externally, regardless of your niche. It might be worth considering slowing the pace of your program or building in rest and recovery moments.

Trend 4 – Faster Wins, Smaller Commitments

The attention recession isn’t going away. If the transformation you offer is over the long term, I’m not recommend you collapse it. But I am recommending that you build in small wins whenever possible, and potentially put one of those up front in your program and talk about it in your marketing. What can they accomplish in 2 weeks or 30 days?

In the latest episode of The GenXpert show I talk about the 6 niches that are always profitable, but also about how you can make other niches more profitable either by using trends, like we’ve talked about here, or repositioning them towards something people are willing to buy. 

🎥Watch the video.

🎧 Listen: Spotify | Apple

Whenever you’re ready, here are 3 ways I can help you build your business:

1. 📥 Download The GenX Escape Plan → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator

3. 💰Watch this quick video to find out what I tell my private clients on how to make ANY coaching or consulting area more profitable

champagne toast to your coaching or consulting business

I'm Laura Creator, former professor + entrepreneur.

I help GenXers who are laid-off, pissed-off, pushed out or burned out stop looking for their next job and start building it instead.

FREE DOWNLOAD: The GenX Escape Plan: A 3-step roadmap to your new career as a coach, consultant or independent expert.

If you’re a coach or consultant or you think you might want to explore creating a business based on what you already know, you’re in the right place.

Everything here combines the proven and the practical to help you grow a business based on your experience and expertise.

The GenXpert Show (YouTube | Spotify | Apple), as well as my articles, and programs are designed so you can skip the black holes, rabbit holes, and a-holes, and fast-track your path to whatever kind of success you have in mind.

Happy reading, watching or listening!

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