Finding Your Coaching Niche: What You Need to Know

If you’ve been waffling around in your business about what to offer, who your ideal client is, or how to make it financially viable—let’s talk.

Maybe you’ve spent years building expertise in one field, but your heart is pulling you in a completely different direction. Or you have so many skills and interests that narrowing down to just one feels impossible.

The good news? You don’t have to choose between your experience and your passion. You can build a business that aligns with both—without sacrificing financial stability or fulfillment.

I think there are 3 layers to finding the right balance:

In this episode of The GenXpert Show, I’ll walk you through a way to identify:

✅ What you actually want to do (beyond just what you’re good at)

✅ Who you can help—and what real problems they need solved

✅ Whether your idea can actually sustain you financially

Finding the right niche isn’t just about picking a trendy industry or following what someone else says is “profitable.” It’s about aligning your expertise, interests, and income potential in a way that works for you.

Because the biggest mistake I see coaches and consultants make? Trying to squeeze everything they love into one business—only to end up overwhelmed, unclear, and struggling to get clients.

If that sounds familiar, this video is for you.

📺 Watch the episode now to get clarity on your niche and take the first step toward a business that truly fits YOU.

Whenever you’re ready, here are 3 ways I can help you build your business:

1. 📥 Download The GenX Escape Plan → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator

3. 💰Watch this quick video to to find out what I tell my private clients on how to make ANY coaching or consulting area more profitable

champagne toast to your coaching or consulting business

I'm Laura Creator, former professor + entrepreneur.

I help GenXers who are laid-off, pissed-off, pushed out or burned out stop looking for their next job and start building it instead.

FREE DOWNLOAD: The GenX Escape Plan: A 3-step roadmap to your new career as a coach, consultant or independent expert.

If you’re a coach or consultant or you think you might want to explore creating a business based on what you already know, you’re in the right place.

Everything here combines the proven and the practical to help you grow a business based on your experience and expertise.

The GenXpert Show (YouTube | Spotify | Apple), as well as my articles, and programs are designed so you can skip the black holes, rabbit holes, and a-holes, and fast-track your path to whatever kind of success you have in mind.

Happy reading, watching or listening!

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