Day: July 30, 2023

Do Not Launch Another Offer Until You Do This One Critical Thing

Do Not Launch Another Offer Until You Do This One Critical Thing Image of woman entrepreneur talking to a customer.

When someone tells me they’re launching a new offer, a new line of business or a new company, I always ask the same question. Have you talked to your customers or the people who you want to be your customers? This is a mission critical step in the offer/product development process and one that often gets overlooked.