Day: August 10, 2021

What is the difference between customer personas, customer journey maps and the customer lifecycle?

What is the difference between customer personas, customer journey maps and the customer lifecycle?

What’s the Difference Among Customer Personas, the Customer Journey Map and the Sales Funnel? The difference among customer personas, the customer journey map and the customer lifecycle are the questions they help you answer as you design, and later, evaluate your marketing strategy. Customer personas answer the Who and the Why. The customer journey map […]